About Us

Ailbi Boutique and UpTown Chic Boutique & Gifts are sister stores located in the Texas Hill Country. Alibi Boutique is located in the downtown circle of New Braunfels, Texas and Uptown Chic Boutique & Gifts is located on Main Street in Boerne, Texas. We carry a wide variety of women's clothing, children's clothing, Kendra Scott jewelry, gifts, and much more. We strive to be a one stop shop for all your shopping needs!

Contact Us

Alibi Boutique

339 Main Plaza

New Braunfels, Texas 78130



Uptown Chic - Boerne

153 Main Street

Boerne, TX 78006



We recently merged and combined our UpTown Chic - New Braunfels location with our sister store, Alibi Boutique in New Braunfels, Texas.