About Us

Ailbi Boutique and UpTown Chic Boutique & Gifts is your go-to source for styles influenced by the latest fashions with an added flair. We aim to inspire our customers to be the best version of themselves and to be confident in their own skin - and of course, their outfits.


Our vision is fast-paced, forward-thinking and fashion-centered at its core, and all of our products reflect these ideals. We invite you to browse our site to find just what you have been looking for. Look good, feel good, shop Alibi and UpTown Chic today.

Contact Us

Alibi Boutique

339 Main Plaza

New Braunfels, Texas 78130



UpTown Chic - Boerne

153 Main Street

Boerne, TX 78006



We recently merged and combined our UpTown Chic - New Braunfels location with our sister store, Alibi Boutique in New Braunfels, Texas. 


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